Why Study the Professional Diploma in Strategy and Planning?

This course is ideal for anyone involved in the planning, implementation and measurement of digital marketing campaigns and those who wish to secure a senior digital marketing position in the future.

Learn how to budget effectively, discover how to make calculated decisions that impress CEOs and board-level decision for any sized business. The accredited and industry-recognised syllabus is taught by influential industry experts currently working in the area so you’ll learn best practice career tips for how to flourish in a real digital marketing management role.

What Will My Learning Journey Entail?

Your learning will be shaped by a series of video lectures delivered by Senior Marketing Experts currently working in the field. You can access your video lectures, downloadable slides, supporting case studies and learning resources through your dedicated online class network 24/7 on the device of your choice.

How Will I be Assessed?

You will receive an accredited Professional Diploma in Strategy and Planning upon the completion and passing of a 3-hour computer-based exam, taken at a Pearson VUE test centre of your choice.

Professional Diploma in Strategy & Planning Subjects Include:

  • Introduction to Strategy and Planning
  • Traditional Communication
  • Digital Communications
  • Digital Channels
  • Social Customer Service
  • Budget
  • Personnel
  • Risks and Reputation
  • Analytics
  • Strategy Formulation and Plan
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