Why Study the Professional Diploma in Search Marketing?
Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.
Master paid search and learn how to create and optimise your ads using Google Adwords and Google’s Display Network. Discover how to implement technical SEO tactics to boost search rankings and get to grips with the most effective inbound marketing tactics available, including content marketing. Learn best practices, practical examples and real life case studies direct from seasoned industry experts with years of experience.
What Will My Learning Journey Entail?
Your learning will be shaped by a series of video lectures delivered by Search Marketing Experts currently working in the field. You can access your video lectures, downloadable slides, supporting case studies and learning resources through your dedicated online class network 24/7 on the device of your choice.
How Will I be Assessed?
You will receive an accredited Professional Diploma in Search Marketing upon the completion and passing of a 3-hour computer-based exam, taken at a Pearson VUE test centre of your choice.
Professional Diploma in Search Marketing Subjects Include:
- SEO – Setup
- SEO – Content
- SEO – Workshop
- Pay-Per-Click Advertising – Search
- Pay-Per-Click Advertising – Display Networks
- Pay-Per-Click Advertising – Video
- Google Analytics – Setup
- Google Analytics – Applied
- Search Marketing Strategy and Planning