Johanna Fagerstedt is a B2B SaaS marketing leader, board member and founder of Sparketing, where she advises growth companies and leadership teams on AI-native marketing, go-to-market and how to align sales, marketing and product around a shared growth agenda.
She has been named one of The Software Report’s Top 50 Women Leaders in SaaS, twice selected as a Female Leader of the Future by Ledarna, Sweden’s professional association for managers and leaders, and most recently recognized as one of the Top 3 GTM Women Voices in the Nordics by N.Rich and Women in SaaS.
Johanna has spent 15 years building and scaling international software companies. Previously as CMO at Mentimeter, she led global marketing for the AI-powered engagement platform. Before that, she spent nine years at Quinyx, helping scale the company from a small startup into a global SaaS business across Europe and the US.
Today, Johanna works with companies navigating the shift to AI-native ways of working and is an active voice on how AI is reshaping marketing organizations, decision-making and execution. She also serves on the board of Lime Technologies and hosts The AI Native Marketer podcast.