Michel Megherbi is a Creative Director and AI educator based in Stockholm. He teaches AI for creative professionals at Berghs School of Communication and runs Aakin Studio, where he designs hands-on AI training for marketing and creative teams across Scandinavia.
With 20 years of experience across film, television, advertising, and design, including roles at SVT Drama, Chimney, and Appelberg Content Agency, Michel brings a practitioner’s perspective to how AI is changing creative work. His clients include Forsman & Bodenfors, SAAB, and Kappahl.
Michel’s teaching philosophy is ”Use AI to think better, not to think less,” focusing on how professionals can use AI as a thinking partner rather than a shortcut. He writes the Swedish LinkedIn newsletter ”I huvudet pa Michel” covering AI strategy and creative workflows.